We help tell your story through design.

We are knee deep in the world of cycling.

Welcome to kit by South, your premier destination for top-notch cycling kit design. Whether you're a professional team, a cycling club, or an individual cyclist looking to make a statement on the road, we've got you covered. With our expert graphic design services tailored specifically for the cycling industry, we'll help you stand out from the peloton and showcase your unique style.

At kit by South, we understand that your cycling kit is more than just a piece of clothing. It's a reflection of your team's identity, a representation of your dedication, and a statement of your passion for the sport. I will work closely with you to create custom cycling kits that capture your vision and elevate your brand.

Why choose KBS? We go beyond the ordinary and strive for extraordinary.

Here's what sets us apart:

Unmatched Expertise
With years of experience in the cycling industry, we have an in-depth understanding of the nuances of cycling kit design and knowledge on manufacturing limitations and potential issues. We know what works both on and off the bike, ensuring your kit is both functional and looks killer.

Tailored Designs
We believe in personalised solutions. I take the time to understand your specific needs, target audience, and brand identity. We then translate your ideas into top-notch designs that resonate with your audience and leave a lasting impression.

Attention to Detail
We’re meticulous when it comes to design. Every line, color, and element is carefully considered to ensure a harmonious and eye-catching result. From the placement of logos to the choice of typography, no stone is left unturned in creating designs that exceed your expectations.

Premium Quality
Your cycling kit should not only look great but also perform exceptionally. That's why we use the finest manufacturers, who in turn use quality materials and cutting-edge printing techniques to produce kits that are comfortable, durable, and built to withstand the rigors of the road.

Timely Delivery
We understand the importance of deadlines. Our streamlined processes and efficient project management ensure that your cycling kits are delivered on time, allowing you to hit the road with confidence.

Competitive Pricing
We offer competitive pricing without compromising on quality. Our goal is to make professional-grade cycling kit design accessible to teams and individuals of all sizes, helping you elevate your presence without breaking the bank.

When it comes to cycling kit design, kit by South is your trusted partner. Let us bring your vision to life and empower you to ride in style. Get in touch with us today to discuss your requirements and take the first step towards a truly remarkable cycling kit.

All killer photographers are mentioned in each project. If you are not, get in touch and i’ll include your details.

can do for you

what we

Kit development & production

You want a kit, that’s why you are here. We can help. It’s a core part of our offering and we know what we are doing. We offer design on all kit. We’ve worked with most manufacturers so have some good contacts if you don’t know where to start.

We work with you, your chosen manufacturer and oversea the process through design, refinement and project management to ensure what is delivered is what you are wanting.

Design, Story & Brand

It all starts with design. We work with you to utilise your existing brand, or help build one for you, to enable your kit or cycling related project to reflect who you are. From Individual to Pro-Team, everyone has a story that can be told. We help unlock this story.

We can help build a Brand, graphic, typographic and colour solution that’s right for you. Subtle? No problems, bat shit crazy? We can do that too…


Visual Communication
Strategy & Positioning
Naming
Storytelling & Tone of Voice
Logotypes & Brand Marks
Branding Design
Identity Systems
Brand Guidelines

Tactile Media
Packaging
Editorial Design
Book Design
Printed Materials
Posters

Environments
Graphic Environments
Retail Design
Exhibitions
Signage & Wayfinding

Digital Media
Website Design
Online Applications
Social Media
Campaigns
Content

South is a Melbourne based creative studio driven by the want to create work that is smart, unique and communicates. We build trust and get teams to work harder and be happier. We always think before we act. We work with people, not for people. We buck trends and make things happen. We love simple. We don’t talk in circles. We always add value.

Our goal is simple; to create compelling design solutions to help your business shine and our karma build. We use design thinking and doing to focus your vision, amplify its differences and engage your audience in meaningful ways.

We offer you one on one service through a small and dedicated team, specific for your individual projects needs, who think big and take real pride in each and every job they do.

If you are interested in chatting about any potential design projects that are not cycling related, have a look at our studio website and give us a shout – we're partial to a decent coffee too!

We are a creative agency dedicated to cycling. We bring our clients closer to audiences through brand design, content creation, kit design and campaigns.

to see what we do outside of cycling