Branding and cracking kit for Bike Tailor in Melbourne’s Bayside. A1 bike mechanic and destination for all things cycling related. Laidback, non pretentious.
BRANDING — KIT DESIGN
When 2 businesses join forces and collaborate on a kit, they call us. Bike Tailor and Elwood Turtle wanted a kit that combined both brands. The result is a ‘modern masterpiece’ as was overheard after 40kms and our 3rd double shot one morning.
We worked with Bike Tailor to create a brand that captured the history and rich tradition of cycling's glory days. Vintage imagery was utilised along with the owners love of bauhaus, to become the main visual cues used to build the brand.
